Loyalty only works when it is simple for customers to use and commercially useful for operators to run. That is where Nomni Loyalty stands out. It combines Rewards and Brandollars to drive repeat visits and future spend in one connected system. 

• Nomni Rewards are digital currency earned when a customer makes a purchase at a restaurant using Nomni Loyalty. Restaurants issue Rewards as a percentage of the transaction amount. If a venue offers 10% rewards and a customer spends $50, they receive $5 in their wallet.

• Brandollars are prepaid, branded digital currency that customers buy to spend later at a restaurant. Customers typically purchase Brandollars as a value pack with bonus credit. For example, pay $80 → Get $100 in Brandollars

Both sit inside a digital wallet and can be redeemed in the ordering flow. For venue operators, that means one loyalty setup that can influence frequency, spend, and retention across more than one customer touchpoint.

Here are Nomni Loyalty features that every venue operator must know.

Loyalty tiers

Loyalty tiers categorise customers by spend or engagement level, then unlock different benefits at each level. 

You can set up tier structures, each progressive level with its own name, spend thresholds, and reward rules. You start at a base tier with a $0 spend threshold and basic offers that reward and thank your customers. Progressive tiers unlock bigger reward rates and offers. You can customise each tier with its name, look and reward structure.

Tiers are visible to customers on the Magic App, helping reinforce status and giving them a reason to keep spending to reach the next level. For operators, this turns loyalty from a flat discounting tool into a structured way to grow visit frequency and average spend.

Omnichannel loyalty

Omnichannel loyalty means customers can earn and redeem value across every ordering and payment channel, keeping your loyalty consistent.

With Nomni, loyalty follows the customer across:

• in-store POS payments

• Magic App

• kiosks

• online ordering

• digital wallet experiences

A customer might earn rewards through the Magic App, then redeem them at the counter on their next visit. The balance stays consistent across channels. For operators, this removes the usual gaps between dine-in, takeaway, and digital ordering, so loyalty feels like one system instead of disconnected programs running side by side.

Brandollar Connect

Brandollar Connect helps venues reward new customers who are not yet loyalty members. Every customer gets the reward you have set. If they are an existing customer, they sign in to claim that reward. If not, Brandollar Connect comes in. The customer sees the reward they have earned (as seen on the CFD or printed on the receipt), and signs up to claim that reward, thus getting you a new loyalty member.

Nomni Connect works by matching transactions at the POS level and issuing rewards even when a customer pays with cash, card, or mobile wallet. Customers can then claim that reward through a QR code on a receipt, display, or order confirmation, which also creates their loyalty account. That matters because loyalty capture happens after the transaction instead of depending on staff to enrol people first. For operators, it is a lower-friction way to grow membership from normal in-store trade.

Brandollar redemption during checkout

Customers can apply their Brandollar or Reward balance directly inside the order and payment flow.

Customers see their available balance, choose how much to apply, and pay any remaining amount with their usual payment method. Partial redemption is supported, so they do not have to spend the full balance in one order. This works across POS, web ordering, QR ordering, and kiosk flows. For operators, that reduces friction at the most important moment: payment. There is no need for staff workarounds, manual adjustments, or separate redemption tools.

Targeted marketing with Nomni

With Nomni Marketing, you can target your customers based on their behaviour, purchase history, tier or other attributes such as their birthday. Communicate and send them offers based on these characteristics to make them feel special and strengthen their loyalty.

Nomni’s Loyalty and Marketing tools integrate and talk to each other, sharing customer data about what they ordered, how much they spent, and when they last visited. These vital data points form a rich base for your marketing, replacing blanket offers with personalised ones that get used and increase frequency and recency of the last visit.

A venue can market differently to high-value members, lapsed customers, or customers in specific tiers instead of sending the same message to everyone. The benefit is better use of offers and better control over who gets incentivised, when, and why.

Easy loyalty configuration in Studio

This lets your team manage key parts of the loyalty experience directly inside Nomni Studio, without relying on back-and-forth support requests.

Nomni Studio gives operators direct control over how loyalty looks, reads, and functions inside the app. You can 

• Turn the program on or off

• Rename Brandollars

• Update customer-facing copy

• Style the loyalty card

• Add your Brandollar purchase link and 

• Show participating locations on a map. 

There is also a live preview, so you can check changes before publishing. You benefit from faster updates, better brand control, and less operational friction when you want to improve or test your loyalty experience.

Final thought

For venue operators who have not switched on Nomni Loyalty yet, the key point is this: it is not just a rewards feature. It is a connected system for prepaid value, earned rewards, redemption, customer capture, and re-engagement. Used properly, these features can help bring future revenue forward, make repeat visits easier, and give operators more control over how loyalty supports the business.