Imagine a guest walks up to the counter to place their order and then, without your staff having to put in any extra effort:

• Gets their food faster and without errors, thanks to synced data

• Feels recognised and rewarded, every single time they pay

• Spends more, without feeling like they’re being upsold to

• Joins your loyalty program, with zero forms or friction

Now imagine this happening 100X a day. That’s the operational impact of Nomni's Customer Facing Display.

Not just a pretty face / What is a Customer Facing Display

A Customer Facing Display (CFD) is a secondary screen integrated with POS systems. They were designed primarily to increase transparency and to make it easy to adhere to compliance laws by showing real-time transactional information (including surcharges) to customers during checkout.

But that’s not all they’re capable of. Nomni’s CFDs have become the secret sauce to acing the loyalty game for top hospo operators. They have helped drive up loyalty membership, return visits, average spend, and customer satisfaction with no extra operational load.

CFDs: The low-cost route to high-intent loyalty 

The best candidate for your loyalty program is the one currently buying from you. So what can you do to encourage this person to become a part of your loyalty program?

Traditionally, you would:

1. Capture their details and hit them later with SMS and email campaigns (which cost time, money and may not even get you the eyeballs)

2. Put up signage and hope they scan a QR code and fill out a form (spoiler: most won’t)

Instead, you could use your CFD to show them their rewards in real-time, at checkout — and make joining your loyalty program as easy as a scan and a click.

With Brandollar Connect, customers instantly see their reward value on the CFD as soon as they pay - by cash, card or any other way. No downloads. No complex signups. Just scan a QR code and get brandollars in their wallet on the Magic App!

Operators using Nomni's POS-integrated CFD and loyalty experience have seen:

• 28% uplift in loyalty signups

• 71% of signups returning for a second visit & purchase

All of this with near-zero acquisition cost, because the guest is already in their venue.

Beyond Loyalty: The Other Power Plays

Nomni's Customer Facing Displays are integrated deeply with Nomni POS and support additional use cases such as:

• Improve Order accuracy: Guests can confirm their order visually before it’s sent to the kitchen directly

• Save costs while enabling integrated payments: Accept card, wallet, and gift cards right from the screen without needing a terminal

• Capture real-time feedback: Guests can submit ratings immediately after payment, while the experience is still fresh

• Run on-screen promotions: Run tailored offers and marketing promos on-screen, increasing sales

Why It Matters

If a Customer Facing Display is only showing order totals, it is underutilised. When integrated with POS, payments, and loyalty infrastructure, it becomes part of the transaction layer that drives accuracy, data capture, and repeat visits.

For venues reviewing their checkout experience, the question is not whether to display transactions to guests, but how much value the display generates beyond compliance.

Get in touch with our team to know more, and the rewards engine working for your brand!