Delivery platforms take up to 33% of every order. That's the cost of letting Uber Eats and DoorDash own your customer relationship.

Australia's delivery market hit $2.1 billion in 2024, growing 13.9% year on year. Nearly 27% of Australians order three or more times in 24 hours. Demand isn't slowing.

But you don't need to fund marketplaces like Uber Eats exclusively. The best operators use three delivery channels, not one.

Three Delivery Models Compared

1. Third-party marketplaces like Uber Eats cost 30% commission but offer a wide reach.

2. White-label delivery via your own app costs 15-20% commission and gives you more control.

3. Direct delivery integration through your POS costs a flat fee per order and gives you full control.

Most venues use only the first channel. That's expensive. Combining all three through a restaurant digital ordering platform cuts costs by up to 75%.

Understanding the real cost of delivery helps you take back customer data and build direct relationships.

“Marketplaces like Uber Eats will always be a critical part of any venue serving customers. But they don’t have to be the exclusive way to deliver to customers. The best operators know the power of white-label delivery and the ability to switch on loyalty and build direct customer relationships.”

Andy Lark, CRO, Nomni

Start with White-Label Delivery

White-label delivery lets you capture customer data, activate alternative payment methods, enable loyalty programs, and reduce marketing costs.

You cut commissions, protect margins, and keep customer data. Every delivery builds loyalty on your terms, not theirs.

Three steps to switch on white-label:

1. Choose pre-integrated technology - Select a POS like Nomni POS where white-label delivery is built in

2. Create your ordering channel - Set up your digital ordering Magic App and connect it to your POS

3. Connect delivery partners - Link your preferred last-mile provider like Uber Direct or use your own fleet

For more on white-label delivery, read Do Delivery Your Way.

How Direct Integration Works

Nomni also connects your POS directly to third-party delivery platforms, including Uber Eats, DoorDash, Deliveroo, Hungry Panda, Easi, GrabFood, and Fantuan.

When a customer orders, the system dispatches it automatically to your delivery partner. You don't need separate integrations.

What happens:

• Orders go straight from you to the driver

• Menus and pricing sync automatically

• Set delivery fees at store or company level

• Track all orders in one dashboard and device

What You'll Actually Pay

Direct delivery is built into Nomni at no extra integration cost. Instead of paying 15-30% per order, you pay a flat delivery fee.

Most operators pass this fee to customers as a surcharge or build it into menu pricing.

Direct delivery comes with your Nomni subscription, which already covers digital ordering, loyalty, and payments.

Because orders originate within your system:

• You retain customer data

• You control the brand experience

• You manage repeat engagement

For multi-venue operators, this structure can materially reduce monthly delivery costs compared to routing the same volume through third-party marketplaces alone.

Stop Overpaying for Delivery

Delivery isn't optional. Overpaying is.

Exclusively delivering through marketplaces means you are losing up to 33% per order. The fix is straightforward: run delivery through your own channels and connect directly to last-mile partners.

With Nomni, you reduce marketplace commissions, pay flat fees, own customer data, and take back control. Instead of funding platforms, you build margin and loyalty on your terms. And critically, you build deeper direct customer relationships.

Ready to cut delivery costs?

Book a 15-minute consultation or explore Nomni Online Ordering.