If you’re deciding between gift cards, vouchers, and Brandollar Gifting, the main difference is how the value is issued, redeemed, and reused. Nomni supports all three. Each one is designed for a different use case.

This guide explains:

• What gift cards are

• What vouchers are

• What Brandollar Gifting is

• How each option is issued

• When each option makes the most sense

What are Nomni gift cards?

Nomni gift cards are reusable stored-value products. They hold a balance and can be redeemed across multiple transactions until the balance reaches zero.

In Nomni POS, gift cards can be issued in two ways:

• Pre-created in the backend and activated at sale (manual)

• Added as a product and activated directly at the POS at the time of purchase (automatic)

Gift cards also support:

• partial redemption

• QR or code-based redemption

• expiry settings

• backend tracking

• multi-site use under the same HQ

Gift cards are best when a venue wants flexible stored value that customers can use over time. Manual gift cards are ideal for businesses that want them as physical cards, since manual gift cards have to be scanned at the counter to be activated. Automatic gift cards are just printed on the receipt, requiring less setup. 

Why should a venue issue gift cards?

For venues, gift cards help bring in prepaid revenue while giving customers a flexible way to spend over time. They also work well for traditional gifting occasions where the customer expects a set amount they can use across multiple visits.

How to Activate Gift Cards, Vouchers and Brandollars

What are Nomni vouchers?

Nomni vouchers are single-use gifting products. They must be redeemed in one transaction, and any unused value is lost.

In Nomni POS, vouchers can be issued in two ways:

• Pre-created in the backend (manual)

• Added as a product and activated at the POS (automatic)

Vouchers also support:

• QR or code-based redemption

• expiry settings

• backend reporting

• tighter control over redemption value and usage

Vouchers are best when a venue wants one-time redemption rather than reusable stored value. Any outstanding balances expire immediately.

Why should a venue issue gift vouchers?

Vouchers are useful when the goal is to drive a specific one-time action, whether that is a return visit, a fixed-value promotion, or a controlled redemption offer. Because they are single-use, they give the business tighter control over how value is redeemed.

How to Activate Gift Cards, Vouchers and Brandollars

What is Brandollar Gifting?

Brandollar Gifting is Nomni’s digital gifting flow. A customer selects Buy as Gift, purchases Brandollars, and shares the gift through a secure link.

The recipient then:

• Creates an account

• Activates the value in their digital wallet

• Redeems it across supported Nomni ordering channels

Brandollar Gifting also supports:

• real-time balance visibility

• partial redemption

• merchant-controlled gift packs

• configurable bonuses

• expiry controls

• purchase and redemption tracking

Because it sits inside the Nomni ecosystem, it also connects gifting with wallet, loyalty, CRM, and digital ordering.

Brandollar Gifting is best when a venue wants gifting to happen digitally on their Magic App (your no-code, no download app for ordering, payments and loyalty).

Why should a venue enable digital gifting?

Brandollar Gifting makes gifting easier to buy, send, and redeem digitally, which suits brands already driving app and wallet usage. It also helps turn the recipient into a known customer inside the Nomni ecosystem, rather than leaving the gift outside your database.

How to Activate Gift Cards, Vouchers and Brandollars

Which Nomni gifting setup should you choose?

Choose gift cards when you want reusable stored value.

Choose vouchers when you want a one-time redemption.

Choose Brandollar Gifting when you want a digital gifting flow inside Nomni.

That’s the simplest way to think about it: the right setup depends on the job you need gifting to do.

Haven’t switched on Gifting yet? Reach out to us, and we will help you set it up.