Now live: three new dashboards that provide a complete view of how your loyalty program is performing.

You may know how many members have joined your loyalty program. But do you know who is actively using it? Which stores are over-rewarding without enough redemption? Or when customers begin to disengage?

Now you can. With three new reports in Nomni Insights, you can track loyalty performance from signup to silent churn, all in one place. Whether you're in marketing, ops, product, or CRM, these dashboards help you make faster, smarter decisions without needing to dig through raw data.

What’s New in Nomni Insights

Three dashboards have been introduced to support loyalty visibility, churn detection, and retention tracking.

Customer Loyalty Dashboard

Track loyalty activity across your venues and customer base.

This dashboard consolidates loyalty data including total value earned and redeemed, engagement levels, and store-level performance. It provides visibility into whether loyalty value is being used after it is earned.

What you can do:

• Compare total loyalty value earned versus redeemed across time, venues, and tiers

• Identify high-performing and underperforming stores

• Review top customers to understand behaviour and reward engagement

• Export merchant-level performance data for further analysis

What you’ll see:

• Trends: loyalty signups by store, earn versus redeem over time, store-level heatmaps

• KPIs: total members, value earned and redeemed, earners versus redeemers

• Leaderboards of top earners and redeemers

• Merchant logs for loyalty activity (exportable)

• Filters by time, outlet, and customer type

Customer Accounting & Churn Dashboard

Identify churn risk and monitor customer lifecycle movement.

See exactly where each customer is in their journey, from new to soft churn to dead, and stop them from slipping away unnoticed. This dashboard helps you intervene with the right message at the right time.

What you can do:

• Detect churn early by tracking lifecycle changes month on month 

• Segment users into meaningful categories and tailor offers to bring them back

• Compare churn across regions, stores, or loyalty tiers

• Measure retention and reactivation campaigns over time

What you’ll see:

• Lifecycle buckets: New, Active, Soft/Hard/Dead Churned, Resurrected

• Metrics: Churn rate, retention rate, net user change

• Views: Lifecycle funnel, churn trendlines, heatmaps, outlet-level comparisons

• Filters: Week/month toggle, outlet, region, channel

Customer Cohort Analytics Dashboard

Loyalty isn’t just about signups. It’s about what happens next.

Track how each month’s new customers behave after their first loyalty-linked transaction. Are they coming back? Are they spending more? This dashboard gives you the retention and revenue story your sign-up data never could.

What you can do:

• Identify your best and worst-performing cohorts

• Spot drop-off points and run re-engagement campaigns at the right time

• Optimise loyalty strategies based on real engagement trends

• Align marketing and product to lift LTV

What you’ll see:

• Metrics: New users, cohort retention, order volume, average basket value, transaction frequency

• Views: Cohort-based retention heatmaps, sales trend tables, transaction frequency curves

• Side-by-side cohort comparisons to measure campaign or seasonal impact

Where to Find These Dashboards

Log in to your Nomni Insights > 2.0 Alpha >

• Loyalty Overview

• Customer Accounting

• Monthly Customer Retention Cohort

Each dashboard supports exports (CSV or Excel), scheduled email alerts, and filtering by time range, tier, store, or segment so your entire team can stay in sync.

These dashboards give you a real-time feedback loop for your loyalty program. You can now:

• Re-engage soft-churned users with targeted offers

• Optimise loyalty performance store by store

• Tailor strategies based on cohort trends

• Track ROI from your loyalty, retention, or winback campaigns

Loyalty shouldn’t be a black box. With Nomni Insights, every campaign, reward, and redemption becomes measurable and actionable.

Learn more about Nomni Insights here.