Three New Dashboards in Nomni Insights to Measure Loyalty, Churn and Retention

It is Monday morning. You open your dashboard and immediately see:

• Which loyalty members are returning consistently, and which have soft-churned or hard-churned?

• Who is earning and redeeming loyalty most frequently, and which venues are driving the highest redemptions?

• How many customers return month over month, and how their average spend is changing.

With this visibility, you can identify specific gaps and opportunities, allowing your next campaign to be built on clear behavioural data.

This month introduces three new dashboards inside Nomni Insights, giving marketing and product teams a consolidated view of who is earning, redeeming, disengaging and ready for reactivation.

Customer Loyalty Dashboard

Track what matters. Address what is underperforming. Improve the return on your loyalty program.

The Customer Loyalty Dashboard consolidates loyalty data in one place. View total value earned and redeemed, identify which venues are driving engagement, and understand who your most active and least active members are. It provides a clear performance view of your loyalty program.

Key Benefits

• Identify top-performing customers and venues quickly.

• Compare loyalty earned versus redeemed over time.

• Analyse venue-level performance and member-level behaviour.

• Develop campaigns based on actual customer activity and usage patterns.

Product Highlights

• Top KPIs: Total members, total value earned and redeemed, and number of earners versus redeemers.

• Graphs and Trends: Loyalty Signups by Venue: Bar or stacked chart showing signups by venue, filterable by date and channel.

• Earn vs Redeem Trend Over Time: Line chart comparing total earned versus redeemed across a selected period.

• Earn and Redeem by Venue: Heatmap or bar chart highlighting venue-level loyalty contribution and redemption activity.

• Leaderboard: View top earners, top redeemers and their latest transactions.

• Merchant Logs: Loyalty transaction breakdown by venue with export functionality.

• Filters: Filter by time range, venue, loyalty tier, channel and customer segment.

Customer Accounting & Churn Dashboard

Identify churn early and re-engage customers before they disengage fully.

This dashboard segments your customer base by lifecycle stage, from New to Soft Churned to Dead Churned, enabling earlier intervention. Weekly and monthly views allow you to monitor drop-offs, reactivation and long-term retention across venues, tiers and campaigns.

Product Highlights

• Customer Lifecycle Buckets: New, Active, Soft Churned, Hard Churned, Dead and Resurrected.

• Key Metrics: Churn rate, retention rate and net customer change.

• Charts and Views: Lifecycle funnel, churn trend lines, heatmaps and venue-level comparisons.

• Filters: Weekly or monthly toggle, with filters for venue, region, channel, tier and loyalty status.

Customer Cohort Analytics Dashboard

Loyalty performance is measured by what happens after signup.

This dashboard tracks how each month’s new customers behave over time, including return frequency, spend levels and transaction patterns. By grouping customers into monthly cohorts, you can identify which segments deliver long-term value, which decline quickly and how effectively your loyalty program drives sustained engagement.

Key Benefits

• Analyse long-term retention and spending behaviour by cohort.

• Identify drop-off points in engagement, transactions and revenue.

• Tailor loyalty campaigns to specific lifecycle stages.

• Refine strategies to increase lifetime value and reduce churn.

Product Highlights

• Cohort Metrics: New users, retention rate, total sales, average basket value and transaction frequency.

• Cohort Views: Retention heatmap, sales trend analysis, transaction curves and average basket value progression.

• Insights at a Glance: Compare performance between high-retention and low-retention cohorts.

• Actionable Use Cases: Identify underperforming cohorts and deploy targeted re-engagement campaigns.