Some of your regular customers are missing one important piece of information: their email ID, for instance. They signed up fast and skipped a few fields. You can see their orders, but you cannot reach them by email. Nomni now helps you close that gap.

What changed for existing customers?

Nomni can now ask existing customers to complete missing details when they next open your Magic App. Before, this happened only for brand new sign-ups. Existing customers skipped the details step to sign in faster, so their missing fields stayed empty.

Now the Magic App checks each customer against the details you need. If a required field is missing, like email, it asks for that one field. Only what is missing. Only once. After that, the customer carries on as normal.

[The Magic App is your own branded app where customers order, pay, and earn rewards. There is no download and no costly build. Customers reach it from a QR code or a link. Don't have one yet? Book a call to get set up.]

Why does this matter for QSR operators?

A complete customer list is a list you can act on. 

As more records fill in, you gain:

• Contact details you own, not rented from a third party

• More customers you can reach directly

• Cleaner data for segmenting and targeting

This is first-party data, collected in your own channel. The operators who win are the ones who use the guest data they already have.

How do you turn fuller data into repeat visits?

Group your customers first, then send the right message to each group. With more complete records, you can split your list by visit frequency, spend, or preferred venue.

Nomni Marketing then lets you segment and target using your loyalty and order data. Send a welcome offer to new diners. Nudge a lapsed customer. Reward your regulars. Nomni Insights shows how each group behaves, so your next campaign is sharper.

Better data in means better marketing out.

Is this a good experience for customers?

Yes, because you ask for very little, and only once. The customer adds one missing detail and keeps going. They are not asked again next time. In return, they hear from you about offers and rewards they care about. That keeps trust while you build your list.

Where this fits in your setup

Your Magic App already sits at the centre of ordering, payment, and rewards. Completing customer details is one more job it now does quietly in the background. You get more usable records without adding work for your team.

When you own your ordering channel, you own the data that comes with it. That ownership is what makes direct, personal marketing possible.

Ready to complete your customer list?

Fuller records today mean better campaigns tomorrow. To see how this works across your venues, book a call with our team.

FAQ

Will customers be asked for their details every time?

No. They are prompted only until the missing field is added, then pass straight through.

What details can Nomni collect this way?

The fields you set as required, such as email. Customers are only asked for the ones they are missing.

Do I have to turn this on for every venue?

No. It is set per venue, so you choose where it applies.