The Magic App takes a major step forward for restaurant loyalty. It moves loyalty out of silos and into the customer journey of ordering, paying, visiting, and returning.

Magic App is your white-labelled, no-code, no-download digital ordering app. It syncs with Nomni POS and ordering modules and lets guests order from a QR scan. Payments and loyalty are embedded directly into the ordering journey to streamline the guest experience.

This release upgrades loyalty.

What’s new in the Magic App loyalty upgrade:

• Earning and burning of Brandollars without leaving the Magic App

• Tiered loyalty to gamify purchases and upgrades

• Targeted coupons based on customer behaviour and conditions

• Customer QR codes for easier loyalty, regardless of how members order

• Dynamic rewards to adjust benefits based on membership levels

The latest upgrade to the Magic App features loyalty that influences behaviour and drives repeat revenue.

Magic App is built for modern hospitality operators who want loyalty to do more than sit in an app. It is designed to increase spend, frequency, and retention across every channel customers use.

How to earn and redeem Brandollars?

The Magic App now makes Brandollars native to the ordering experience. Customers can see their balance, choose how much to redeem, and view what they will earn. The entire earning and burning process happens without logging into another app or being redirected. Everything takes place inside the Magic App.

For customers, this removes friction at the most sensitive moment: checkout. For venues, it supports higher completion rates and stronger perceived value from loyalty. When rewards are visible and usable within the ordering flow, customers are more likely to redeem them and return sooner.

What are loyalty tiers in the Magic App?

Loyalty tiers introduce clear progression, recognition, and motivation for members. Tiers are set by the amount spent at your venue.

Customers can see their current tier as soon as they log in to the Magic App. They can tap to understand the available offers and rewards, see the benefits they can unlock once they upgrade, and track how close they are to the next level. Every transaction updates progress in real time.

This taps into behavioural drivers such as status, momentum, and loss aversion. Instead of generic points, customers are encouraged to maintain and upgrade their tier. For venues, this supports higher average order values, stronger retention, and more predictable repeat behaviour without manual intervention.

Note: Loyalty Tiers are currently in Alpha stage on the Magic App.

How do targeted coupons work in the Magic App?

This latest Magic App release replaces one-size-fits-all discounts with rule-based targeted coupons. Venues can trigger offers based on real conditions such as birthdays, first visits, spend thresholds, loyalty tier, order type, or time windows.

Customers see relevant offers under the loyalty tier section and during checkout, creating intent without confusion. For operators, this provides a way to reward specific actions or conditions, such as reaching a spend threshold, while maintaining control over margin. Campaigns like birthday rewards, first-time incentives, and spend nudges become straightforward to run and support ongoing customer loyalty.

How does customer QR code loyalty work for in-venue orders?

Customers can now access their loyalty via a personal QR code inside the Magic App. Previously, loyalty applied when customers ordered online through the Magic App. Now, access to loyalty is available even when ordering at the counter.

Logged-in customers receive a unique, dynamically refreshing QR code that they can show at the counter. Staff can scan the QR code to view the available Brandollars. Earning and redemption rules remain the same, making loyalty consistent for offline ordering.

This closes the gap between digital and in-venue experiences. Loyalty is no longer limited to online orders. For customers, the process is simple and familiar. For staff, it is fast and low-effort. For venues, it supports stronger loyalty engagement across dine-in, takeaway, and counter service.

What are dynamic loyalty rewards, and when should operators use them?

Dynamic rewards allow venues to adjust reward rates based on behaviour such as spend amount, visit timing, menu choices, or loyalty tier. Rewards can increase on quieter days, for higher-margin items, or for your most valuable customers.

Customers can clearly see when rewards increase, giving them a reason to visit, spend, or order differently in line with your business goals. For operators, this positions loyalty as a lever to influence demand, not just recognise it after the fact.

Ready to Upgrade Your Loyalty?

The new version of Magic App isn’t about more features. It’s about better outcomes, more return visits, higher spend, and loyalty that actually gets used.

If you want loyalty that works across ordering, payment, and in-venue experiences, let’s talk. https://www.nomni.ai/lets-chat