Collecting meaningful customer data allows you to deliver more relevant, revenue-driving experiences. Structured engagement programs such as clubs, memberships or milestone rewards increase visit frequency, average spend and long-term loyalty.

A practical example is a Birthday Club.

With Nomni Engage and the Nomni Magic App, you can automate birthday campaigns and deliver personalised offers to customers on their birthday without manual intervention.

Nomni Engage is a CRM built specifically for hospitality and integrates directly with your Magic App, Nomni POS, digital ordering and Nomni Loyalty. This connected environment allows you to build automated workflows using real transaction and customer data.

You can configure triggers such as “Birthdate is today” and pair them with actions such as “Send email with coupon.” Workflows are built visually, making it easy to design and launch campaigns without technical support.

Choose from over 250 drag-and-drop templates or use AI-assisted branded templates to align the campaign with your venue’s tone and visual identity. Birthday campaigns can automatically generate unique coupon codes and send them directly to each customer, ensuring secure and personalised redemption.

The result is a fully automated birthday program that drives incremental visits while strengthening customer relationships within your own branded ecosystem.

Three ways to reward customers on their birthday

1. Gift Brandollars

Issue your venue’s branded digital currency directly into the customer’s wallet. Brandollars are fully integrated with Nomni POS, loyalty, CRM and digital ordering, enabling instant or scheduled redemption. Performance can be tracked through Nomni Insights and the Merchant Portal.

2. Send a dollar-value coupon

Create a fixed-value or percentage-based offer with defined expiry dates and personalisation tags. This supports targeted redemption while maintaining control over margin and campaign timing.

3. Offer a specific free item

Reward customers with a complimentary menu item on their next visit. You can apply conditions such as a minimum spend, for example, a free pastry with a $10 purchase. This encourages incremental spend while delivering perceived value.

Birthday campaigns create a natural reason to re-engage customers and drive return visits.

Ready to launch yours? Get in touch, and we’ll help you set it up.