A coupon shouldn't go to everyone. Your best regular customer doesn't need the same offer as someone who hasn't visited in six months.

When everyone gets the same discount, you often give away money you didn't need to.

Targeted coupons let you choose exactly who receives an offer. That means you can reward loyal customers, bring back customers who have stopped visiting, or encourage new customers to return.

The right offer goes to the right person at the right time

What is a targeted coupon?

A targeted coupon is an offer that only certain customers can use and you get to decide who receives it by setting simple rules.

For example, you can send offers to:

• New customers

• Loyalty members

• Customers in a certain membership tier

• Customers celebrating a birthday

• Customers who haven't visited for a while

• Customers who visit a particular venue

Instead of sending the same discount to everyone, you send offers that make sense for each customer based on  who they are, how they behave, or where they order.

Every time a loyalty member redeems a targeted coupon, you learn more about what they like and how they shop. That helps you send even better offers in the future.

Personalised offers also help build stronger customer loyalty because people are more likely to use offers that feel relevant to them.

Which rule fits which goal?

Match the rule to the outcome you want. Targeted coupons live inside Nomni Loyalty. Here are common goals and the rule that delivers each.

A minimum spend does more than protect margin. It nudges the diner to add an item, increase cart value or perform a specific task to qualify. At the POS, staff can see the condition and prompt for it.

How do you keep targeted coupons from leaking margin?

Set the guardrails before the coupon goes live. 

• Cap it with single-use, or a set number of redemptions per customer. 

• Add a per-user expiry so the window closes on its own. 

• Use a rolling reset interval to allow repeat use at a safe pace. 

• For recurring offers, reset weekly or monthly from one setup. 

One targeted coupon applies per order, so offers do not stack. These controls prevent the overlaps that quietly drain a promotions plan.

Where can customers use targeted coupons?

You only need to set up the offer once. Customers can use the same targeted coupon across all your ordering channels, including:

• The Magic App

• Online ordering

• Self-order kiosks

• Nomni POS

The offer stays the same wherever the customer orders.

You can also see how each offer performs in Nomni Insights, so you know what's working.

One thing to note, targeted coupons are only available to identified loyalty members. The more customers who join your loyalty program, the more people you can send personalised offers to.

Smarter offers. Better results.

Remember:

• Stop giving discounts to customers who would have paid full price anyway

• Send the right offer to the right customer

• Reward your regulars

• Bring back customers who haven't visited in a while

• Encourage new customers to return

That's how a simple discount becomes another visit and another sale.

FAQ

Do customers need to be loyalty members? 

Yes. Targeted coupons are scoped to identified members. Walk-in, non-member orders will not trigger them. That is also what lets you personalise and track each offer.

How is a targeted coupon different from a discount code? 

A code can work for anyone who has it. A targeted coupon checks the customer against your rules first. Only qualifying diners see it. Everyone might be able to see them, but targeted coupons are enabled only for those who qualify.

Which channels do targeted coupons run on? 

They run in the Magic App, online ordering, kiosk and Nomni POS. The same offer can stay consistent across each channel, unless you have channel-specific rules.

Can I run the same offer every week or month? 

Yes. Set a weekly or monthly reset. One setup can then drive recurring visits without a rebuild.

How do I keep a targeted coupon from eroding margin? 

Set guardrails first. Use a minimum spend, single use, a per-user expiry, or a redemption cap. One coupon applies per order, so offers do not stack.

See how targeted coupons work inside Nomni Loyalty.